Eliana Banchik is President of Michelin in Argentina, Paraguay and Uruguay.

She has been working in Michelin for more than 20 years. Throughout her career in the company, she has worked in different positions; at the beginning she worked as a commercial advisor, serving both the reseller network and consumers. Later, she held the position of demand forecaster and then moved to the Pricing sector and, later on, she was in charge of market research. In 2003, she was promoted to Marketing Manager, a role she held until she was appointed President of the company for Argentina, Paraguay and Uruguay.

Eliana has a degree in Marketing, has a Master's degree in Business Administration and is the first woman to become President of a tire company in Argentina.